Hello, thank you for visiting my portfolio

I'm a UX Designer. I promote inclusivity by providing digital experiences that are intuitive and I study things like aesthetics & neuroscience to implement in my work.

My approach is centered on minimalism and functionality, prioritizing balance, harmony, and unity.

My goal is to create visually appealing designs that feel consistent and cohesive, while still being accessible and human-centered.

The result is something that is impactful and enjoyable for users.

The first step in the UX process is research and ideation.

This is a critical step in building equitable access for the next billion users: discovering the problems they face & auditing the current solutions on the market.

Inclusivity is the backbone of UX. By listening to users and innovating for accessibility, we create a future that is better for everyone.

I conduct user research and interviews to gather insights and understand the needs and preferences of the target user group.

I use these insights to generate ideas and explore different design concepts through sketching, wireframing, and ideation sessions.

Next is the design phase.
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Using tools like Adobe XD & Figma, I capture the essence of the key user flows for the project.

By creating a high-fidelity prototype, I make a blueprint that is ready to send to an engineering team to build the product.

Using a tool like Webflow, I create the ideal website and transfer it to the client.

Throughout this process, I conduct user testing and gather feedback to ensure that the design meets the needs and preferences of the user group.

I use this feedback to refine and improve the design.

Subtlety is a meaningful goal in this process;
good design is effortless, ethereal.
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I strive for subtlety by focusing on 3 things: simplicity, creativity, and power of product.

-Alex